Penn State, “Your Scandal Isn’t Going Away”
It’s no surprise Penn State tops the 2011 list of worst PR blunders. Check out the rest of this year’s list, including why each was a total PR #fail.
Any others come to mind?
Domino’s Pizza Scandal Shows Effective PR & Media Training - Here’s Why:
1. Domino’s responded within the medium - original video aired on YouTube
2. Message from the head-honcho - says issue is serious and high priority
3. Consumer focus helps regain trust - key message is consumer health, safety, satisfaction; not profits
REMEMBER - PR pro’s loyalty is ultimately to act in the public’s best interest.